by UBS

China’s Generation Z

UBS China 360 engaged young consumers, leading experts, consumer surveys, app monitors and brand trackers to decode China’s Generation Z. The purchasing habits and behaviour of the country’s 11-25 year olds offer insights and future possible trends into one of the world’s most dynamic economies.

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FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.


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