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Monetising China's eSports boom

Global eSports revenues are predicted to hit $1.5bn by 2020. Fans are young, passionate, and given they’re 38% female, a marketer’s dream. In 2017, the finals of 'League of Legends’, owned by China’s Tencent, had a total of 1.2 billion views. Research from UBS Evidence Lab shows Chinese gamers play for longer, more often, with more people, and an increasing focus on commercialisation is likely to drive further growth in this booming sector.

The content in this video was relevant at 26th March 2018. Current views may differ.

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